Each one is a full write-up — the research, the decisions, the tradeoffs, and what actually shipped.
Real-time delivery tracking app shipped to 7,500 McLane customers.

A 14% year-over-year increase in mobile logins, reaching 1.7 billion mobile sessions in Q3 2023.

DriveHub — routes, credits, late loads, POD, customer satisfaction, reporting, and an AI assistant unified into one web platform, streamlining operations for 5,000+ employees across McLane's restaurant and retail divisions.

Progressive disclosure and research-led restructuring cut quote completion from 11 minutes to 6, lifting new customer acquisition 8%.

A 120% lift in e-commerce conversion rate and a 34% increase in online sales — 1,647 new transactions in 12 months.